T/ALA, Pop-Up

Paving the way, TALA “hold sustainability and ethical manufacturing at our core.” Here for the values of the conscious, with inclusivity and transparency at the helm. A combination of their popularity on social media and online platform TALA TALKS have directed our vision towards a concept store, where everyone has something to contribute in the ‘future of fashion’ conversation.

 

The Tala core ranges for A/W 20 consist of multiple fit styles each coming in around 8 different colours. This mix and match style operation has inspired the Core Colour Collections concept. The store is lined with heavy recycled velvet curtains on both sides, behind each one stands a curation of garments in the selected colour way. 

 

With a take on the 80s dance studio vibe - the height of the stretchy activewear aesthetic - the mirrored ceiling increases the sense of drama, where once hit, the full height curtains continue to span into the sky. This also perpetuates a feeling of space and light in the store, alleviating the density of the curtain lined walkway. 

Towards the back of the store a secondary function comes into play. As mentioned above TALA is actively paving the way in conscious fashion, not only creating it, but having important conversations and dishing out great advice. The exponential growth of social media has shown us that everyone’s voice is valuable and the more we have in the sustainability game, the better! 

 

Introducing the TALA TALKS Podcast Platform. Take a seat on our sofa - a work of art in itself - and drop a few soundbites into our suspended mic. 

 

This has been designed as a space where everyone can share, and also have their voice heard. It encourages customers to share their tips and tricks on making their clothing last longer, how to make your wardrobe more sustainable or advocating for women rights in the gym and the workplace. As well as providing a space to host live discussions with Tala representatives.