MCQUEEN, Retail

Concept design for Alexander McQueen Flagship.

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An immersive space that invokes curiosity based on brand themes. The proposed design is a spatial embodiment of the 'World of McQueen', The 'World of Mcqueen' concept is currently represented in bespoke baroque panelling throughout the other London stores and includes mythical iconography and motifs.

 

A series of transitional spaces which alter perspective, provide both a playfulness and exclusivity inherent to McQueen. Inspired by tales surrounding sightings of mythical creature, the Centaur, this design recreates environments and architectures from these stories.

 

Features of these environments consist of a density of space, which not only restricts vision but creates the feeling of being all encompassed. The presence of water which in many cultures and fiction alike is believed to have a variety of different transcendental qualities. 

 

One of these locations is Pelion, Greece, whereby particular style of Pelion architecture is contrived of a three storey tower form. The Pelion tower became my first inspiration for playing with architectural forms within the space. 

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The Store then consists of a series of architectural interactive elements which encourage curiosity and give a sense of hierarchy to the products displayed in the space. Elements include:

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'Pitch Tunnel' A walkway revealing access to the Design library once you are immersed into the darkness. 

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'Light Tunnel' An LED lined walkway which traces your movement to produce an immersive runway experience.

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'Shoe Forest' 

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'The Brook' A small stream feature divides the Design library and store, adding to the whimsy.